Prof. Dr. Oliver Emrich

 

 

Room 01 / 216
Jakob-Welder-Weg 9 (ReWi I)

E-Mail: oemrich@uni-mainz.de

 

 

Selected publications:

John, Leslie K., Emrich, Oliver, Gupta, Sunil, and Norton, Michael I. (2016): “Does “Liking” Lead to Loving?
The Impact of Joining a Brand's Social Network on Marketing Outcomes” in: Journal of Marketing Research, forthcoming.

Emrich, Oliver and Verhoef, Peter C. (2015): “The impact of a homogenous versus a prototypical Web design on online retail patronage for multichannel providers” in: International Journal of Research in Marketing, 32(4), 363-374.

Emrich, Oliver, Paul, Michael, and Rudolph, Thomas (2015): “Shopping Benefits of Multichannel Assortment Integration and the Moderating Role of Retailer Type” in: Journal of Retailing, Special Issue on Multi-Channel Retailing, 91(2), 326-342.

Evanschitzky, Heiner, Emrich, Oliver, Sangtani, Vinita, Ackfeldt, Anna-Lena, Arnold, Mark J., and Reynolds, Kristy E. (2014): “Hedonic Shopping Motivations in Collectivistic and Individualistic Consumer Cultures” in: International Journal of Research in Marketing, 31(3), 335-338.