Research Assistant
Profile
- Research associate at the Chair of Management and Social Media (2019-2024)
- Formerly Senior Communications Assistant at the European Central Bank
- Studies at the University of Mainz in International Management and Marketing - Master of Science
Research areas
- State of the art in storytelling (e.g., types, techniques, content, and trends)
- Innovative marketing campaigns, such as edgy marketing and its effect on consumers (e.g., behavioural intentions and memory effects)
- The influence of social media influencers on the expected and past consumer experience in relation to events
- The effect of media richness in the context of complex argument structures