Susan Glaser, M. Sc.

Research Assistant

Foto von Susan Glaser






Room 01 - 219
Jakob-Welder-Weg 9 (ReWi I)

Tel.: +49 6131 / 39 - 22084

Office hours: by appointment




  • Research on Digital Storytelling
  • Teaching of Bachelors' and Masters' courses
  • Supervision of student theses
  • Equal Opportunity Officer of the Faculty of Law and Economics


  • Research associate at the Chair of Management and Social Media since December 2019
  • Formerly Senior Communications Assistant at the European Central Bank
  • Studies at the University of Mainz in International Management and Marketing - Master of Science

Research areas

  • State of the art in storytelling (e.g., types, techniques, content, and trends)
  • Innovative marketing campaigns, such as edgy marketing and its effect on consumers (e.g., behavioural intentions and memory effects)
  • The influence of social media influencers on the expected and past consumer experience in relation to events
  • The effect of media richness in the context of complex argument structures