Research Assistant
Room 01 - 219
Jakob-Welder-Weg 9 (ReWi I)
Tel.: +49 6131 / 39 - 22084
E-Mail: susan.glaser@uni-mainz.de
Linkedin
Office hours: by appointment
Responsibilities
- Research on Digital Storytelling
- Teaching of Bachelors' and Masters' courses
- Supervision of student theses
- Equal Opportunity Officer of the Faculty of Law and Economics
Profile
- Research associate at the Chair of Management and Social Media since December 2019
- Formerly Senior Communications Assistant at the European Central Bank
- Studies at the University of Mainz in International Management and Marketing - Master of Science
Research areas
- State of the art in storytelling (e.g., types, techniques, content, and trends)
- Innovative marketing campaigns, such as edgy marketing and its effect on consumers (e.g., behavioural intentions and memory effects)
- The influence of social media influencers on the expected and past consumer experience in relation to events
- The effect of media richness in the context of complex argument structures