Room 01 / 216
Jakob-Welder-Weg 9 (ReWi I)
E-Mail: oemrich@uni-mainz.de
Broekhuizen, T. L. J., Emrich, O., Gijsenberg, M. J., Broekhuis, M., Donkers, B., & Sloot, L. M. (2021). Digital Platform Openness: Drivers, Dimensions and Outcomes. Journal of Business Research, 122, 902-914.
Herhausen, D., Emrich, O., Grewal, D., Kipfelsberger, P., & Schoegel, M. (2020). Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality. Journal of Marketing Research, 57(5), 917-936.*
*Winner of Best Service Article Award 2020 of the Service Special Interest Group (SERVSIG) of the American Marketing Association (AMA)
Herhausen, D., Kleinlercher, K., Verhoef, P. C., Emrich, O., & Rudolph, T. (2019). “Loyalty Formation for Different Customer Journey Segments.” in: Journal of Retailing, 95(3), 9-29.*
*Winner of Best Retail & Pricing Paper Award 2021 of the Retail and Pricing Special Interest Group (RAPSIG) of the American Marketing Association (AMA)
*Winner of William R.Davidson Award for best paper contributing to theory and practice in retail marketing, published in the Journal of Retailing in 2019
Kleinlercher, K., Emrich, O., Herhausen, D., Verhoef, P. C., & Rudolph, T. (2018). Websites as Information Hubs: How Informational Channel Integration and Shopping Benefit Density Interact in Steering Customers to the Physical Store. Journal of the Association for Consumer Research, 3(3), 330-342.
John, Leslie K., Emrich, Oliver, Gupta, Sunil, and Norton, Michael I. (2017): “Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes.” in: Journal of Marketing Research (JMR), 54(1), 144-155.*
*Finalist for the American Marketing Association’s Paul E. Green Award for the article with the most potential to contribute significantly to marketing research practice.
John, Leslie. K., Mochon, Daniel, Emrich, Oliver, and Schwartz, Janet (2017): "What's the Value of a Like? Social Media Endorsements Don't Work the Way You Might Think.” in: Harvard Business Review 95(2), 108-115.
Emrich, Oliver and Verhoef, Peter C. (2015): “The impact of a homogenous versus a prototypical Web design on online retail patronage for multichannel providers” in: International Journal of Research in Marketing, 32(4), 363-374.
Emrich, Oliver, Paul, Michael, and Rudolph, Thomas (2015): “Shopping Benefits of Multichannel Assortment Integration and the Moderating Role of Retailer Type” in: Journal of Retailing, Special Issue on Multi-Channel Retailing, 91(2), 326-342.
Evanschitzky, Heiner, Emrich, Oliver, Sangtani, Vinita, Ackfeldt, Anna-Lena, Arnold, Mark J., and Reynolds, Kristy E. (2014): “Hedonic Shopping Motivations in Collectivistic and Individualistic Consumer Cultures” in: International Journal of Research in Marketing, 31(3), 335-338.