Kristin Julie Petras (née Kellner), M.Sc.

Research Assistant




Room 01 - 221
Jakob-Welder-Weg 9 (ReWi I)

Phone: +49 6131 / 39 - 21978

Office hours: by appointment






  • Research on personalization in marketing
  • Teaching of Bachelors' and Masters' courses
  • Supervision of thesis students


  • Research associate at the Chair of Management and Social Media since August 2020
  • Work experience in product management and brand management of consumer goods
  • Studies in Business Administration with specialization in New Media Marketing (2017-2020) – Master of Science
  • Studies in Business Psychology with specialization in Marketing and Consumer & Advertizing Psychology (2013-2017) – Bachelor of Arts
  • Studies and work experience abroad in London, Brussels und Windhoek/Namibia

Research area

  • Experimental methods of value-based personalization
  • Mechanisms and parameters of value-based personalization

Committee work

  • PhD Representative of the Gutenberg School of Management and Economics (since 04/2022)
  • Deputy Speaker of the PhD Representatives JGU (06/2023-03/2024)
  • Member of the Committee for the Promotion of Research and Young Researchers (04/2022-03/2024)