Research Assistant
Room 01 - 221
Jakob-Welder-Weg 9 (ReWi I)
Phone: +49 6131 / 39 - 21978
E-Mail: kristin.petras@uni-mainz.de
Linkedin
Office hours: by appointment
Responsibilities
- Research on personalization in marketing
- Teaching of Bachelors' and Masters' courses
- Supervision of thesis students
Profile
- Research associate at the Chair of Management and Social Media since August 2020
- Work experience in product management and brand management of consumer goods
- Studies in Business Administration with specialization in New Media Marketing (2017-2020) – Master of Science
- Studies in Business Psychology with specialization in Marketing and Consumer & Advertizing Psychology (2013-2017) – Bachelor of Arts
- Studies and work experience abroad in London, Brussels und Windhoek/Namibia
Research area
- Experimental methods of value-based personalization
- Mechanisms and parameters of value-based personalization
Committee work
- Deputy Speaker of the PhD Representatives JGU
- PhD Representative of the Gutenberg School of Management and Economics
- Member of the Committee for the Promotion of Research and Young Researchers